Do a search for CT real estate on any of the national search engines and you’ll find a complete list of CT homes for sale based on the criteria you’ve specified, but you’ll also get a whole bunch of other information surrounding those results that cloud your view.
Let’s try a search on Zillow.com for instance. The criteria I am going to use is Wallingford, CT 300,000 – 400,000. The search is pretty simple to use, but the results, that’s a whole other question. Take a look at what I get.
Keep in mind, I am acting in the role of a consumer, coming to one of these search sites to FIND a piece of property. What am I presented with here? A map with dots on it, some advertising, featured partners and way down at the very bottom, I see a picture of the first property returned from my search criteria.
Let’s compare that with a screenshot from our public facing website CTReal.com using the exact same search criteria.
What a difference. From the moment your search is complete you’ve got all of the properties that fit your criteria right in front of you without having to do any thinking at all.
I’m not just picking on Zillow either. Do a similar search on all of the major national real estate search sites and you’ll find similar displays and similar results.
The listing results view on CTReal.com is a one-of-a-kind layout that features three property photos. The reason it was designed this way was to give the consumer a clearer picture of what the home might be like. A single exterior photo cannot show that the kitchen has been remodeled or that the gleaming hard wood floors have been re-finished. This unique layout gives a full picture of each property allowing the consumer to make an informed decision without having to drill down to get more photos.
What do you think of this unique design for our listing results view on CTReal.com? Share your thoughts in the comments below.