Do a search for CT real estate on any of the national search engines and you’ll find a complete list of CT homes for sale based on the criteria you’ve specified, but you’ll also get a whole bunch of other information surrounding those results that cloud your view.
Let’s try a search on Zillow.com for instance. The criteria I am going to use is Wallingford, CT 300,000 – 400,000. The search is pretty simple to use, but the results, that’s a whole other question. Take a look at what I get.
Keep in mind, I am acting in the role of a consumer, coming to one of these search sites to FIND a piece of property. What am I presented with here? A map with dots on it, some advertising, featured partners and way down at the very bottom, I see a picture of the first property returned from my search criteria.
Let’s compare that with a screenshot from our public facing website CTReal.com using the exact same search criteria.
What a difference. From the moment your search is complete you’ve got all of the properties that fit your criteria right in front of you without having to do any thinking at all.
I’m not just picking on Zillow either. Do a similar search on all of the major national real estate search sites and you’ll find similar displays and similar results.
The listing results view on CTReal.com is a one-of-a-kind layout that features three property photos. The reason it was designed this way was to give the consumer a clearer picture of what the home might be like. A single exterior photo cannot show that the kitchen has been remodeled or that the gleaming hard wood floors have been re-finished. This unique layout gives a full picture of each property allowing the consumer to make an informed decision without having to drill down to get more photos.
What do you think of this unique design for our listing results view on CTReal.com? Share your thoughts in the comments below.
5 Comments
I think the website is beautiful but the consumers, in general, do not know about it. Once I get them to use it they like it, but we are talking one client at a time…
@Dorothy I appreciate your sentiments about the site and the fact that you do like the site. I can assure you we are doing everything we can to get the word out about this tremendous resource for consumers and ultimately our membership. Keep spreading the good word, we appreciate it.
I love the simplicity and colors you’ve chosen. The white opens up all visuals to clarity and order. Since Connecticut is launching into a new tourism industry i think CTREal should be their websight of choice, to list on all Tourist websights, bill boards . Is it possible?
@Anita, thanks for the comments. We would love for that to be the case, do you have any connections at any of the tourism sites?
The Governor is launching an entire new campaign for tourism.. There had been budget cuts in passed years and tourism suffered. Go onto the ct.gov sight and search for tourism.. there are contacts there.,