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What The Hunger Games Phenomenon Taught Me About CT Real Estate

What The Hunger Games Phenomenon Taught Me About CT Real EstateToday marks the culmination of a cultural phenomenon that started way back on September 14th of 2008. The phenomenon of The Hunger Games book is like nothing the literary world has seen since the Harry Potter stories were first released. Today, the film adaptation has been released and lovers of the book will flock to theaters and undoubtedly make it a tremendous smash.

So what can we learn from a book about a post-apocalyptic world where teenagers battle each other to the death on a reality show?

There are many lessons that could be drawn from the story itself, but I want to focus on the phenomenon surrounding the book and then the movie release.

Despite incessant calls that the printed word is dead The Hunger Games has sold a whopping 3 million PHYSICAL copies worldwide and was the first book for young adults to surpass the one million copies mark on the Kindle.

Are books dead?

I would argue no they are not. If an unknown author can write a book and sell 3 million copies of it, I would argue that books are VERY MUCH alive.

Even still, the medium is not the point, it’s the story. Storytelling is more alive today then it has ever been. Whether it be in a hard copy of a book or a YouTube video, storytelling is exploding worldwide and the Hunger Games is just the latest story to be told to a MASSIVE audience.

The question for you is, are you capitalizing on this storytelling explosion.

When you sit down at your computer to write a property description, are you using it to tell a story or list features?

When you walk through a house to take photos are you snapping pictures of rooms or are you painting a picture for the future home owner?

When you shoot a YouTube video are you exciting the viewers senses or taking them on a boring still photo tour?

Whether you believe it or not, every time you add a listing to MLXchange you’re telling a story. Your stories aren’t about teenagers on a reality show or about the post-apocalyptic world, but they can just as easily be as compelling.

You’re telling a story of a home. You’re telling the story of a dream. You’re telling the story of a place where people will raise their kids, grow old together, have their first dog, start their own business, celebrate the holidays, entertain guests and the list goes on and on.

Are you telling these stories or are you describing a boring piece of property?

Do you think The Hunger Games would’ve sold 4 million copies if the story was described as “Continent needs TLC with great potential in nearby neighborhoods”?

As opposed to…

“In the ruins of a place once known as North America lies the nation of Panem, a shining Capitol surrounded by twelve outlying districts.”

Become a storyteller. Excite people who are looking at your properties online. Maybe you won’t get their heart racing, but you just might get their minds dreaming.

Posted in Internet Marketing | Tagged , , | 6 Comments


  1. Terri Santillo
    Posted March 23, 2012 at 10:10 am | Permalink

    Totally agree!! As a retired teacher I believe that you want to engage and capture your audience with images and text that will make them want to see your property in person. Bravo!

    • Adam
      Posted March 23, 2012 at 11:13 am | Permalink

      Thanks @Terri it’s exciting to see the art of storytelling alive and kickin’, I just hope the real estate industry takes note!!

  2. Posted March 23, 2012 at 3:15 pm | Permalink

    Good writing yourself…thanks for an interesting and insightful article.

    • Adam
      Posted March 26, 2012 at 10:02 am | Permalink

      Dave thanks for the compliment and glad you found the article useful.

  3. pam
    Posted March 24, 2012 at 2:28 pm | Permalink

    What a Great Perspective to look at selling homes from! This is a great way to Make the house Sound Alive Again! Thanks for taking the time to engage us as readers on mlxchange!

    • Adam
      Posted March 26, 2012 at 10:02 am | Permalink

      @Pam thanks for your comment, always appreciated.

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