With everything that CT REALTORS® have to do, it’s very hard to find time to spend on Facebook, especially when so many people doubt the ROI of time spent on social networks as a general rule. However, there are many ways to measure success with social networking and ROI is just one of them.
CT real estate has always been about connecting with people, one on one, on a personal level. Making that personal connection is one of the most difficult things to do, but it can have the greatest impact on your business. This idea of connecting is why I think Facebook is such a powerful tool for your business. This platform allows you to connect in ways that no other has before.
Whether you’re walking down the street and run in to an old client or meeting new folks at a networking event, you still don’t have the same powerful tools at hand that you do when you’re networking on Facebook. So with that in mind, here are seven easy ways you can connect on Facebook in a short amount of time that will have a tremendous impact on your business and how your clients and potential clients view you.
1.) Introduce yourself: This seems like a no-brainer, but many companies will not do this. When you get a new like (you can see who your recent likes are in the admin panel of the new Facebook timelines) take a moment and introduce yourself to the new person and also introduce them to your fans. This will create an instant personal connection between your page and your fans.
2.) Invite your fans to comment: I talk about this alot, Internet Marketing is not just about pushing your message out to people it’s about pulling them in to the conversation. A simple “what do you think?” at the end of one of your posts will work wonders for connecting you with the people who have liked your page.
3.) Use Facebook as your page: This great feature allows you to comment on photos/videos, status updates, links and more all AS your page. So you’re making that connection between your page and your fans just by doing what you normally do on Facebook anyway.
4.) Tag photos: Take photos from around town and tag your fans in them. Even if they are not in the photo, take a photo that you think they will like and tag them for that reason. Find reasons to tag people so you are top of mind for them.
5.) Post consistently: This is critical. If you’re posting once a week, that’s not enough. If you’re posting every third Saturday of every odd month, that’s not consistent enough. You’ll want to post every day and maybe even more then just once a day. Sounds time consuming, but you can do it. This way your connecting with all of your clients who may be on Facebook at different times throughout the day.
6.) Favorite other pages: Your page can’t “like” other pages, but it certainly can add a page to it’s favorites. Do that for pages that you think would be valuable to your clients.
7.) Share personality: Especially in CT real estate, you’re not just a nameless business, you’re a person that runs a business and don’t be afraid to show that off. People on Facebook expect to interact with other people not with big hairy corporations. Make it known who you are and what types of things you’ll be sharing, people will appreciate that.
I hope these things help you in growing your presence on Facebook. It takes some time to get comfortable with this new way of interacting with your potential clients, but once you crack the code the possibilities are endless.
Have you had success with Facebook for your business? Share your thoughts below in the comments.