Truth be told there isn’t a lot you can’t do on the Internet, in fact you can do just about anything you’d like online. Maybe a more appropriate heading would be You “Shouldn’t” Do That On The Internet, especially if you want to grow your business.
The lifeblood of any CT real estate business is referrals. One client telling a friend how great you are and having that message travel from person to person garnering you and your business new clients along the way. It’s a tried and true method for gaining new clients both on and offline. We talk a lot about building online referrals in our Internet Marketing classes.
You might think that it’s ok to go to the ends of the Earth to secure referrals online then right? Well, not so fast. There are truly some things you really shouldn’t do when trying to cultivate new business online. Here are just a few of them.
1.) Don’t sell: This is critical. This article is an interesting look into the brain of the “new” consumer. They don’t want to be told what to buy, they want to discover what to buy and who to buy it from. They trust their friends and family members to give them good advice and that’s how they will choose you, not through a Facebook post about how great you are.
2.) Don’t be pushy: Being pushy is an instant turnoff to the consumer. If you have a client’s e-mail address and you are constantly e-mailing them, unsolicited information, will quickly turn them off to using you as a REALTOR®.
3.) Don’t post all your listings on Facebook: This might be counter-intuitive to you as there is a desire to put your listings in front of as many eyeballs as possible, but this practice will inevitably turn people off from your listings and from you. Having listing after listing after listing display in a potential clients news feed will become tedious and may drive some people to unlike your page which will in turn give you one less chance to turn them into a client or one of their friends or family into a referral client.
4.) Don’t write about the real estate industry on your blog: If you have a blog…HOORAY!! You are ahead of the game. Just keep in mind who you are writing that blog for. You are not writing it for other industry professionals, you are writing it for potential clients. If one of your past clients sends a friend or family member to your site and the first article they see is “Generate More Leads Using The IDX Search Link” they will likely move on to someone else. Focus on the consumer, not the REALTORS®
Avoid these four things and you’ll be well on your way to being a successful Internet Marketer.
Do you do any of these things or have you seen other REALTORS® doing them? What has been your experience? Share it in the comments below.