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10 Ways To Promote Your Connecticut Real Estate Business Through Search Engine Optimization

10 Ways To Promote Your Connecticut Real Estate Business Through Search Engine OptimizationI talked about this yesterday in my Internet Marketing 101 class. There are literally hundreds of social networks that you and your business can be on. There are literally hundreds of companies that will help you promote your business online. There are literally thousands of websites that you can pay to advertise on.

So how do you sort through all of the clutter and get the most out of your time and your money online?

Today I want to walk you through 10 different ways to promote your business sellingCT homes for sale using Search Engine Optimization (SEO). Having 10 steps is not meant to overwhelm you, but rather give you a blueprint for your future. This way you can bookmark or print out this list and run through them like a check list and by the time you get to #10 you’ll have a truly robust presence online.

1.) Do keyword research: Keywords will be the backbone of your business online. You can do your research here. This is a critical first step in getting your business found online. You’ll want to create a list of 5-10 keywords with low competition and high search volume.

2.) Start a blog: Search engines LOVE content so having a static website is not enough, you need to be creating content everyday to improve your visibility in the search engine results page. A blog is a free and easy way to create this content.

3.) Build a website: It might seem counter intuitive to start a blog before building your website, but truth be told, I am a believer in running your website as a blog. You may have noticed that the central part of this website is a blog. Everything else around is just gravy.

4.) Optimize your website: Take the list of keywords you determined in step 1 and use it to optimize your website. A good rule of thumb is to include a keyword in every 100 characters of content that is on your page.

5.) Write your blog daily: The more often you write good, quality content the better your results in the search engines will be. If you can manage to write a blog post everyday, you’ll start to see results almost immediately.

6.) Build authority through linking with other sites: Google and other search engines use the links that point back to your website as a way of judging how relevant the content on your site is so a link from a well known site will carry a lot of weight for your website. So you’ll want to reach out to websites from well-established companies in your town to see if you can exchange links with them.

7.) Create a Facebook page: Facebook is the largest social network online, but that is of little importance to you when promoting your business, what is important is the power it holds to spread the word about your business. You know how referrals work right? Multiply the power of word of mouth referrals by a thousand and you have the impact a Facebook page could have on your business.

8.) Create a Google Places page: Google Places is the new yellow pages. You may have noticed when you search for a business on Google in a specific town there are listings that appear to be highlighted in the search results, those are places pages. This is free for you to set-up and is one of the most valuable tools that you have in promoting your business online. You can get started here.

9.) Spread the Word: Let everyone you know where to find your business online. Tell them about your website, your blog, your Facebook page and ask them to interact with you. Not only will this have a nice word of mouth effect, but it will also signal to Google and other search engines that your site is popular and worthy of listing higher in the rankings.

10.) Measure your results: The only way to truly know whether or not your efforts are working is to use an analytics tool to help you measure traffic growth to your site. Sure you can Google your business everyday and see if it’s moved up in the rankings, but that is an inexact science. You want to use an analytics package like Google Analytics (which is free) to measure your website performance and make adjustments accordingly.

Start slow with this list as it will all take time, but once you get the hang of one step, move on to the next and so on until you’ve developed a presence online that rivals any of the big names on the web. Once you’ve developed that presence the business will start rolling in.

Do you have any questions about SEO? Share your thoughts in the comments below.

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