I’m glad you asked.
When entering a listing into MLXchange you may have noticed three fields that require a Y/N and relate to the Internet. These fields relate to your listings and where you want them to go on the Internet. It’s pretty straightforward actually.
Here’s the section of the listing input field that I am talking about:
Let’s take these one at a time. The first one is the one that really needs some explanation. This field describes a group of websites that your listings can be syndicated to through our ListHub partner. All Brokers are currently opted in to these selections and their listings will be syndicated to 10 of the top real estate search sites on the web. By selecting Y here, you’re keeping this selection as is and your listings will be sent to these top ten websites. If you were to select N on this field, your listings would not go to any of these websites.
With that said, this is not an all or nothing proposition. Let’s say you want your listings to only go to five of the top ten real estate search sites on the web. Your Broker has the ability to turn on and off any of these search channels in his/her ListHub dashboard. If your broker has not signed up for a FREE account through ListHub to be able to fully control each channel his/her listings are going to, he/she can do that here.
The next field down is CTReal.com. This site is the public facing Connecticut real estate search site of the CTMLS. This is a site that we operate on your behalf to help generate additional leads for your listings. This Y/N field is a simple on/off switch for sending your listings to the site.
The final field to pay attention to when entering your listings into MLXchange is the REALTOR.com Y/N field. This, again, is a simple on/off switch that if kept in the default position Y will send your listings directly to REALTOR.com. If you switch it to N, your listings will not be sent to the site.
A quick note about the syndication partners that we have, IF your broker has a direct relationship with one of our partners, that relationship will take precedence so your listings will only display once on that channel. For instance, if your broker has developed a relationship with Zillow and you leave the Internet Y/N field at Y, your listings will still only display on Zillow once.
If you have any questions about Listing Syndication, please leave them in the comments below so we can answer them for the entire community.