You’re the expert in the marketplace, right? Of course you are. You’ve lived in the town for years. You know the Mayor and the city council people. You have a favorite restaurant and know the best place to watch the 4th of July fireworks. If someone wanted to know why they should live in your town, you’d be the first person they should go to. Right?
So why aren’t you sharing this information freely with potential clients. There are so many places online where you can share this information. On social networks, on a blog, on other blogs (as a guest writer), on the Chamber of Commerce website, the list goes on and on and on.
What are you waiting for?
Not sure what your potential Connecticut real estate clients are looking for information on? Here are some things you might think about the next time you’re pondering how to reach out to potential clients online.
2.) Open spaces
4.) Theaters (movies or otherwise)
6.) Grocery Shopping
7.) Public Services (i.e. the Library)
These are all critical elements that your clients want to know about and they don’t just want to know that there are five great restaurants in your town, they want a locals expert opinion on them.
Take your five favorite restaurants in town and write a blog post about them. Create an account on Yelp and review the restaurants in your town.
Be creative and give potential clients what they want and they will soon become your client.
What do you do demonstrate your local expertise? Share it in the comments below.