If you take my Internet Marketing 101 class, you’ll learn all about how to leverage Facebook for your business and what to share and what not to share on the social network. Truth be told, there is no silver bullet, no magic potion that will bring people in to your Facebook page and get them interacting with your business. It’s also not true (no matter how many social networking gurus tell you it is) that interactions equal business.
Speaking of Facebook pages – want to like us?
That being said, what interactions do lead to are likes and what likes lead to are more chances to turn people who have liked your page into clients, so interaction is still very important to your page.
How do you get people to interact with you on Facebook?
Here are a couple things to ALWAYS share with the people who have liked your page which will hopefully turn in to other people liking your page and growing that cycle.
1.) Referrals: If you aren’t already doing so, you need to ask your clients to write you a referral on Facebook. Ask them to “tag” you in a post (tell them to add an @ symbol in front of your name and then choose your page from the list that Facebook populates – they must have already liked your page for this to work) on their page that says how great you are. This will spread the message to their friends/family and will also post it to your wall so potential clients who find you on Facebook will see just how wonderful you are.
2.) Photos: Photos are the most shareable of all items on Facebook. Just as you would pay close attention to the photos you choose for your listings, you’ll want to pay special attention to the photos you share. Sharing things like photos of a local Apple festival or a the Little League fields in town, things that show you’re an expert in the town you specialize in and also are of some interest to people who might be looking for information about your town.
3.) Videos: Nearly more important then photos are videos. Did you know that YouTube is the second largest search engine on the web? Does knowing that change your opinion on how important it is to share videos? It should. Whether you’re on YouTube of Facebook, videos should be a critical component to your social marketing strategy. What types of things can you take videos of? Storm damage, a beautiful sunset, a parade – be creative, but don’t take your photos of each property and turn them in to a “virtual tour” by creating a video slideshow and calling that your video marketing strategy, that’s not going to fly.
Social media can be VERY powerful for your business, but it takes hard work. People often say it’s free (I’ve been known to say that a time or two) and it is, but not when you count your time spent, because it can be very time consuming. However, when it is done right, you can certainly reap many rewards from it.
Got some photos or videos your thinking about sharing on Facebook? Share them here first and we’ll let you know if you’re on the right track. Post a link in the comments below.