You may remember a couple of months ago there was a social network that was exploding. As is the case with most new social networks people thought that you HAD to join otherwise you would lose so much business to the competition that you would never recover. As is the case with most new social networks this talk was greatly exaggerated and most people ignored this emerging tool.
The tool I am talking about of course is Foursquare.
Foursquare is a social networking tool that allows users to “check-in” at local places and get special deals, tips from their friends and others who have been to that spot and play the game by becoming the Mayor of a particular location. All of this is done using their smart phone.
That’s all well and good right, but you don’t have time for another social network. You don’t think it’s going to work. You can think of a thousand other excuses for not using it, right?
I am here to tell you, you’re wrong.
You have the time, in fact, once you’re account is set-up it should take you no longer then 10 seconds each time you stop somewhere to check-in and leave a tip.
It is going to work. Setting up your account under your business name will allow people who check-in at area locations to see your tips, with your business name and possibly contact you. Will it have people knocking down your doors? Maybe not, but if you get one client a month from it, won’t that 10-15 seconds for your check-in be worth it?
Ultimately though, why shouldn’t you forget about Foursquare when you have a million other things going on? It’s simple, your competition is not on there. That is a critical piece to this puzzle. Your competition hasn’t even thought about Foursquare and so you’re the only game in town. It’s like if you went and bought a newspaper ad and you were the only person in there with CT homes for sale.
Start today and you’ll have a HUGE leg up on the competition.
Wait until tomorrow and it might be too late.
Are you using Foursquare? Have you had any success with it? Share your feedback in the comments section below.