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My Virtual Pet Peeve With Virtual Tours

Virtual Tour with CTMLSMore and more these days virtual tours are becoming an important part of your Internet Marketing strategy, or they should be. If a picture says a thousand words, imagine what kind of story moving pictures could tell. That’s where the problem lies.

Search any Connecticut real estate website for virtual tours and you’re bound to come up with some. Click on the large majority of them and what will you get? Not a TRUE virtual tour, you’ll get a slideshow of the photos set to music. That’s not a virtual tour, that’s a different way of displaying the same photos that your potential client has already skimmed through. That doesn’t tell me anything about the property that I didn’t already know.

THIS is my pet peeve.

You’ve already got a YouTube channel filled with these types of virtual tours or maybe you’re paying a virtual tour company to put something like these together for you. These are doing you NO favors.

What is a TRUE virtual tour?

Get yourself a video camera, any will do, you can even use the video camera built into your phone if that’s all you have. Start at the front door of the property and walk through the house all the while narrating the tour as if you would an in-person showing. SELL the house. Point out unique features. Make suggestions of updates that could be done or point out updates that already have been done. Imagine out-loud how great it would be to cook in the kitchen or play in the backyard. Create an experience for the person watching so they excited about seeing the property in person.

I don’t know about you, but when I watch a video slideshow of photos that are already in the listing set to some sleepy music I am likely to either;

A.) Fall asleep
B.) Shut off the video five seconds in

I certainly will not be sending it along to friends and the last thing I will likely be doing is calling you for a showing.

It’s time to create a TRUE virtual tour for each of your properties. Spend some time. Think about the story you want to tell and then tell it. You don’t have to be a videographer or a professional narrator, just be real and clients will start calling.

Do you have a virtual tour we should know about? Share it in the comments below and we’ll feature it here on our blog.

Posted in Internet Marketing | Tagged , , | 1 Comment

One Comment

  1. Posted March 6, 2013 at 2:23 pm | Permalink

    As a professional photographer and creator of virtual tours I have the choice of making a “movie” with video camera and all the necessary lighting equipment and detail production that goes into making a tv advertisement or movie trailer. Or of using a still camera to create the illusion of a movie.

    The difference is that the still camera version is usually budgeted in the low end of hundreds of dollars and the movie camera version start in the thousands.

    We both know that it is rare for Real Estate agencies to invest thousands in their virtual tours. Especially when a good still photographer can cover the same property with multiple stills that can easily be color corrected, edited and then panned using the award winning Ken Burns effect to simulate motion…. which is so effective on TV documentaries. It’s possible to linger on parts of the property, move more quickly on others and edit it all together in hours not days.

    Done well, which I do, the virtual tour created from stills rather than movies is just as effective while keeping marketing costs down. I agree there are some very poorly created slideshows passing as virtual tours but please don’t lump us all into the same category.
    See samples:

    -Carey Allan</strong?

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CTMLS | 860 North Main St. Ext. Wallingford, CT 06492 | Phone: (203)697-1006 | Fax: (203)697-1064