I’ll be the first to admit that I am not a HUGE Twitter user, but I have used it and do use it from time to time. There is one problem though, it takes a LOT of time and I mean a LOT of time to get any return on investment. As a CT REALTOR® there is no question that you strapped for time, running from showing to showing, listing presentation to listing presentation, the last thing you have time for is to update your Twitter feed.
Anyone that knows me knows that I am a HUGE proponent of Internet Marketing in fact, I teach a couple of classes on it. I think there is a tremendous upside to working hard on your Internet Marketing and utilizing some of the amazing tools that you have at your disposal, however, I do not think that Twitter is one of those amazing tools.
Twitter has it’s place. It’s great for journalists and celebrities to connect with the public. It’s great for real time interaction with people from across the globe. You can search discounts and follow your favorite TV shows. There are a tremendous amount of uses for this social media platform, but CT real estate is NOT one of them.
Twitter is a quick hit medium, in other words it is very difficult to create meaningful and long lasting relationships on the site. You must engage with your followers on a daily basis and when you do, connecting with a potential client is a long shot. This is not to say that some haven’t had success with Twitter, because they undoubtedly have, but it is not the most effective medium for connecting with your clients.
If you’re willing to put the time and effort in to developing a lasting relationship on Twitter, you may be able to leverage it, but if you’re not, you might as well start putting all of your efforts into Facebook, a social network that has a proven track record of success for REALTORS®.
Do you use Twitter? Share your thoughts on the medium in the comments below.