Gain Insights Into Writing Great Property Descriptions
I recently read this article that had some great information on writing quality Call-To-Action sales copy. I have included the slides from the post below so you can look through them. I wanted to use that as a jumping off point to talk about your property descriptions. While these descriptions are not true sales copy, you are looking for someone to see the property descriptions online and take the action of contacting you to learn more about the property, so some of these rules can be applied. First the rules: 5 Tips On Writing Compelling Call-to-Action Copy View more presentations from HubSpot Internet Marketing So, how can you add these rules to your property descriptions? 1.) Start with subjects and verbs: Instead Read more [...]
The Next Generation of CT Real Estate
Throughout the month of March, I will be traveling to our service center locations throughout the state to bring to you the next generation of tools you’ll be using in the field over the next few years. It’s a very exciting time here at CTMLS because we believe these tools will help you run your business more efficiently. So I am thrilled to be heading out across the state to get your take on these tools and how you’ll use them in your everyday business. Find the session at your service center below: Greater Hartford Association of REALTORS® Monday March 12th, 2012 from 9:30a-10:30a, 11a-12p, 1p-2p, 2:30p-3:30p Register here or call (860)561-1800 Eastern CT Association of REALTORS® Tuesday March 20th, 2012 from 9a-10:30a Register Read more [...]
Five MLS Tools US Presidents Would’ve Used If They Were REALTORS®
It is President’s Day today. It is a day to celebrate patriotism and leadership. It is a day to sell cars. It is also a day to consider which MLS tools five of our past Presidents would’ve used had they chosen the career path of being a REALTOR® instead of being a politician. So grab a flag and start waving it as we take a walk down memory lane and look at what might’ve been way back in 1789. We start at the very beginning with the first President of the United States. 1.) George Washington – Mr. Washington was the first President and therefore we consider him an innovator and a man with a thinking ahead of his time. That’s why, if he were a REALTOR® he would’ve been one of the first to try out the new Fusion MLS system. We Read more [...]
Posted in CTReal.com, Data Co-Op, MLXchange, Realist
Tagged Abraham Lincoln, Bill Clinton, George Washington, John F Kennedy, Ronald Reagan
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CTMLS Training: New March and April Classes Added
With the spring market swiftly approaching now is the perfect time to schedule in your updated training with the CTMLS. Make sure your skills are top notch so you can offer your clients the best possible service this spring to get their CT homes sold faster. You can register for any of the classes here. There are some new things being offered in some of the classes. For instance in the Honing Your MLXchange Skills course you’ll learn all about the brand new Data Co-Op product that we are now offering which allows you to access MLS data from any device and using any web browser. Honing Your MLXchange Skills is being offered on: Thursday March 8th at 10a and Monday April 9th at 10a. Another new addition to our webinar lineup is Read more [...]
Walk Score Adds Neighborhood Intelligence To Your CT Real Estate Search
How many times have you been talking with a client who is looking for CT homes for sale and says to you, “I want to be within walking distance of some really great restaurants”? Maybe a client has been looking for something within a short distance to the local schools. Still other clients might want to be near the parks in town. It’s become a more and more common question for clients who are seeking out a new home based on the amenities that a particular neighborhood has to offer. It’s no longer good enough for you to provide square footage and yard size information to your clients, they want to know what kind of neighborhood they will be living in, before they even go for a showing. Welcome Walk Score to your marketing mix. Walk Read more [...]
Posted in CTReal.com
Tagged amenities, commute score, CT homes for sale, CT real estate, walk score
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Ten Things We LOVE About REALTORS®
Working with REALTORS® every day we get a good sense of how beneficial to the home buying experience they can be. We understand the incredible amounts of work that go into make a CT real estate transaction and so we thought we would take a moment to tell you about the Ten Things We Love About REALTORS®. 1.) REALTORS® are experts in their marketplace – if you’re thinking about moving to a particular town or city, just call up a REALTOR® and they will undoubtedly have the answer 2.) REALTORS® put their clients first – REALTORS® seem to be on call 24 hours a day always making sure they are available to help their clients with whatever they need. 3.) REALTORS® are connected – just ask for a good electrician or a good place to Read more [...]
The One Tool You Are Not Optimizing To Grow Your Business
There is one tool that you use everyday, that you are probably not getting the most out of that could really help you grow your business. This tool is something you’re familiar with and something that you couldn’t do your business without, but maximizing it is a whole different story. I am talking about MLXchange. It’s true, there is so much you can do with MLXchange to maximize your listings for online exposure and drive more leads. Did you know MLXchange has a complete e-mail marketing tool built right into it? This is just the tip of the iceberg of what MLXchange can do. There are so many features that you are likely not utilizing that if you did they would tremendously help you grow your business. Tomorrow, Valentine’s Read more [...]
Posted in MLXchange, Training
Tagged E-mail marketing, facebook marketing, Internet Marketing, MLXchange
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