The Connecticut MLS Announces Matrix As New MLS Platform

On behalf of the Board of Directors we are pleased to announce that the Connecticut Multiple Listing Service has chosen the Matrix MLS system as the successor to Fusion. The decision to select Matrix has been more than a year in the making and included the in- depth review of several different MLS systems by the MLS Committee and the Board of Directors. Balancing the needs of the membership, cost, capability of the system, and the unique political climate between the MLSs in Connecticut, the selection of Matrix was definitively the best decision to be made. After thorough testing, Matrix will launch on September 15th with search only capability. Listing input will be available only through Fusion and MLXchange, but Continue Reading

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Search CT Real Estate Your Way on CTReal Mobile

You can get your hands on any number of apps in the Apple app store or Google Play. They will all help you find CT real estate in one way or another, but none of them will give you the option to decide how you search. Enter CTReal Mobile. Why use CTReal Mobile over other real estate apps? There are three ways to search inside CTReal Mobile giving you the option to search the way you think is the easiest. Traditional search – address, ML#, town or zipFind listings near me – use the location awareness of your phone or tablet to find listings within a mile radius of your currently locationUse the map – draw any shape you can Continue Reading

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Get Your Listings In More Search Results

According to a recent study by Google, home buyers run 11 searches before taking any kind of action on real estate search sites. What does this mean? It means that if your listings are optimized for good placement, with better photos and more enticing property descriptions you might be able to get them into that 10th search and drive a lead. It sounds impossible, but it’s really not that difficult. Working with your listings inside the MLS and using tried and true Internet Marketing techniques, you’ll be able to increase the exposure of your listings without paying a fortune to those third party search engines who will remain nameless. Where do you begin? Start here with our Internet Marketing 101 Continue Reading

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YouTube Channel Temporarily Unavailable

Over the past few years here at CTMLS we have been able to amass a good library of short one-two minute long videos to help you navigate the MLS world. These videos have been hosted (as are billions of videos worldwide) on YouTube. Yesterday, accidentally, I deleted our YouTube channel and therefore our entire library of videos. Luckily the fine folks at Google are willing to work with us to get the channel restored. We are currently going through that process and should have it taken care of within the next week. Until then, here are some alternative ways to get the questions that you need answered, answered. Facebook: We have a very robust community on Facebook that is always Continue Reading

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One Window. All The Tools. CT REALTOR® App Store Coming Tomorrow

When you open up the New Face of the MLS tomorrow you’ll never want to close that window again because you’ll be introduced to the CT REALTOR® App Store. The app store is your one stop shop for all of the real estate programs you need to run your business more efficiently. All the tools can be found in that one window with just a click of your mouse. How does it work? If you’ve ever done any online shopping you’ll get the hang of it right away, just browse our list of over 300 products/services, click on the ones you like/need for your business and buy them. Then anytime you go into the MLS they will be right there Continue Reading

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The Post-Fusion MLS Training Manual

By now you’ve probably heard that the CTMLS Board of Directors made the decision to stop moving forward with the roll-out of Fusion MLS in favor of a new (as-yet-to-be-announced) system that will be more user-friendly and fully mobile compatible. What does this mean for you? First and foremost it means you can breathe easy and use the MLS that you feel most comfortable with currently. If you’re still using MLXchange exclusively, stick with MLXchange. If you’ve transitioned to FusionMLS, stay with it for the time being. Secondly it means that you should keep your eye out for information and training on a new MLS that will replace both MLXchange and Fusion in the future. What should I do in Continue Reading

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Why You Should Buy A Super Bowl Ad For Your CT Real Estate Listing

Those that read this space on a fairly regular basis know that I am not exactly one to tout the benefits of expensive and often unpredictable traditional marketing techniques, but in this one case I am going to suspend my beliefs and go with my instincts. Yes, I, the Internet Marketing fiend and suggesting that you buy a television commercial during the Super Bowl. Now hear me out…I’m not recommending scraping together all of the pennies under the cushions of your couch at home to afford a multi-million dollar :30-second commercial, think local here people. While ad rates will be elevated even on local affiliates during the Super Bowl, they will be more reasonable then you might think and if Continue Reading

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CTMLS | 860 North Main St. Ext. Wallingford, CT 06492 | Phone: (203)697-1006 | Fax: (203)697-1064