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The 7 Musts of Internet Marketing

Every day when you fire up the Interwebs and read about the latest trend in social media or web marketing you may become overwhelmed with how much it really takes to get your website noticed and in turn get more clients. It’s a stressful thing for me and that is my ONE job, Internet Marketing, I can only imagine how much stress it adds to your day. Then I got to thinking about it and realized that there are really only seven things that every good internet marketer does to get noticed and drive business online. They are not seven small things and they take a considerable amount of time to accomplish, but when done right they can be the key driving more traffic and ultimately more leads to your business. So put down that Instagram app. Read more [...]

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Why Analytics For Your Listings Matter

How did you measure interest in your Connecticut real estate listings 10 years ago? Did you take an ad out in the newspaper and hope your phone would ring? Did you have an open house with a sign and some balloons and count the number of cookies that were gone from the plate after the two hours were up? In days gone by your options for measuring interest in your properties was very limited. Now with over 90% of all home buyers starting their search for properties online the possibilities are endless. Over the next few months, CTMLS will be rolling out a program called Listings 360 Insight. This program will give you the opportunity to measure how much traffic your listings are getting, whether or not the traffic your listings is getting Read more [...]More Reading:Where I Get My Ideas For This Blog My Virtual Pet Peeve With Virtual Tours Internet Marketing: What To Share On Facebook What Is A Keyword And Why Should You Care? What Does Internet Y/N Mean Inside MLXchange?

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5 Ways To Instantly Improve Your Blog

If you’ve talked to me for any length of time you know that I am a HUGE proponent of blogging. There are so many reasons that blogging is good for your website and ultimately for your business that I could do a whole month worth of posts about it. For the purposes of this post I am going to assume that you agree with me and that you’ve already started blogging. If you haven’t already started blogging, might I suggest you start…and QUICKLY!! Assuming you already have a blog started there are some common things that most bloggers are (or aren’t) doing that are holding their blog back from being an astounding success. These are things that you can do to help bring more people in to the fold and start to build your community. If Read more [...]More Reading:Why You Shouldn’t Include QR Codes In Your Internet Marketing What’s That? Print On The Go You Say? Tell Me More… Interesting New Tech: Would You Use It For Connecticut Real Estate? 5 Apps To Start Thinking About Now Where You Should Start With Technology

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Video Games: Not Just Fun and Games Anymore

Remember when you playing video games meant an 8-bit character running in one dimension across your screen in an attempt to collect coins? Video games have advanced well past that today to be a virtual reality world that immerses the player in the game. Today’s games are not only realistic, they are also BIG BUSINESS. Video games are also not just reserved for the home theater system anymore. Increasingly larger swaths of the population on participating in online gaming across a wide-variety of platforms, most notably Facebook. Facebook games are an exploding business that are drawing in all kinds of businesses to not only develop and maintain these virtual worlds, but also to sell advertising in them. That’s right, it’s a unique way Read more [...]More Reading:Be Honest Do You Really Use Your Tablet? 5 Reasons To Go Paperless In Your CT Real Estate Business What The “Cloud” Can Do For Your Connecticut Real Estate Business 10 Ways To Promote Your Connecticut Real Estate Business Through Search Engine Optimization You Can’t Do That On The Internet…

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5 Domain Names You Should Own Now

Put yourself in the big red clown shoes of Ronald McDonald for a moment. You’re the face of a fifty plus year old company that has sold literally billions of cheeseburgers worldwide. Your brand is recognized not only in the United States but across every country and continent in the world. Bottom line, people know who you are and what you’re all about. McDonalds owns literally dozens of domain names, even though people know their brand inside and out. Did you know you could find out about jobs available at mcstate.com? Now take those big red shoes off your feet and think about this in context with your Connecticut real estate business. You’re a local brand that may be known in your community, but your reach probably doesn’t extend Read more [...]More Reading:Use This Surefire Technique To Drive Your Clients AWAY Using Facebook For Good: Proving The Medium 7 Tips for Connecting On Facebook How To: Reorder Your Photos In MLXchange You’ll LIKE This: Enter To Win A Free Professional Home Photo Shoot

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5 Things You Can Do During #Frankenstorm To Improve Your Internet Marketing

It’s coming, a historic storm that could present some similar outcomes to Hurricane Irene and is drawing comparisons to centuries old storms. Hurricane Sandy is set to make landfall somewhere between New Jersey and Connecticut and with the prospect of a huge storm it’s always my plan to hunker down and ride out the storm in the comfort of my own home. If you’re like me, then you probably already have your plans laid out for the weekend, but this doesn’t mean that you can’t continue to work on your Internet Marketing while you’re buried under a blanket, in fact, that would be a perfect time to focus on some of the things that you know are important but that you just haven’t had time to do. Grab your iPad or your laptop this weekend Read more [...]More Reading:Why You Should Be Measuring Your Online Presence Where Are Your YouTube Videos? Why You Should Be THRILLED About Facebook Timelines What The Hunger Games Phenomenon Taught Me About CT Real Estate Kickstart Your Facebook Page In 30 Minutes This Weekend

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Why Your Social Media Efforts Aren’t Working

I hear it all the time from Connecticut REALTORS®, “I would do social media, but I don’t think it works.” Truth be told, it probably doesn’t work. You probably post to Facebook a million times a day and no one ever responds. Maybe you spend your day buried in Twitter and get no retweets. YouTube, LinkedIn, Pinterest, all the same story, nothing to show for your efforts. Then the question becomes, WHY. Why aren’t I getting people to like my page? Why aren’t people following me? Subscribing to me? Re-pinning me? The simple answer is, you’re trying too hard. There, I said it. It’s true, you’re trying too hard. Let me tell you a story about a Facebook page owner who is having tremendous success using the medium. Read more [...]More Reading:29 Things For This “Bonus” Day To Boost Your CT Real Estate Profile Don’t Be Listless About Listing Syndication To Pay Per Click, Or Not To Pay Per Click, That Is The Question What Is SOPA And How Could It Affect You #Failing, It’s How To Succeed

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