To Pay Per Click, Or Not To Pay Per Click, That Is The Question
I asked a question yesterday on our Facebook page that got some interesting responses. The question was a fairly straight forward one, “If I gave you $1,000,000 and you had to use it to market a single property, what would you spend the money on?” We’d love to have you weigh in on our Facebook page here. Here are some of the responses we got: Errol Flynn: A superbowl ad just to show off, lol Ann Grant: With $1,000,000 I could spread that money out over a few venues. Internet, radio, TV, skywriting ads, billboards, etc. I would try to be as many places as possible. Phil Zimbardi: Featured online Rachel Minihan: Tearing out a horrible driveway and redoing it! Jacklyn Tobin, Realtor: I would use the money to throw a huge catered Read more [...]
Tagged google, Pay Per Click
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#Failing, It’s How To Succeed
There are a long line of REALTORS® that hope to one day sell million dollar homes and make bucket loads of money. In fact, I would guess that most REALTORS® would like to become uber-successful otherwise you wouldn’t have taken the incredible leap to work for yourself and be an entrepreneur. Let’s face it, whether you own your own company or sell CT real estate under a broker, you are, in essence, a small business owner. Your fortunes rise and all with how hard YOU are willing to work. You have good months and you have bad months and all effect your bottom line. The miles that you log on the road. The calls that you make. The Facebook status updates that you post. All of these things will determine your own success or failure. But Read more [...]
Also posted in Entrepreneur, Marketing
Tagged failure, Internet Marketing, Keyword research, success
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Twelve Days of Tips and Tricks (Day 7)
On the first day of tips and tricks my MLS gave to me, a mobile search in Kurio. On the second day of tips and tricks my MLS gave to me, two ways of searching. On the third day of tips and tricks my MLS gave to me, three links to Realist. On the fourth day of tips and tricks my MLS gave to me, four sites worth viewing. On the fifth day of tips and tricks my MLS gave to me, five social sites. On the sixth day of tips and tricks my MLS gave to me, six time savers. On the seventh day of tips and tricks my MLS gave to me, seven tips for photos. One of the most critical pieces of your Internet Marketing efforts is your photos. They are the first impression anyone who finds your listing online will have of that piece of CT real Read more [...]
Also posted in Photos, Training, Tricks, Twelve Days of Tips and Tricks
Tagged Internet Marketing, photo taking, photos
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90% of REALTORS® Don’t Do This…But Should
Would you believe me if I told you that 90% of REALTORS® do not have a blog? 90% You could look at this number in two ways: 1.) Most people don’t have blogs because they don’t work 2.) Most people don’t have blogs, so if I started one, I would have a leg up on my competition. We choose to look at it from that perspective. This statistic was recently reported in NAR’s 2011 Member Guide, along with other jaw dropping Internet Marketing statistics which you can read more about here. You can certainly find REALTORS® who are out there working on their Internet Marketing and having tremendous success using tools that in many cases are free and require only a simple time investment. For every one REALTOR® who is making that Read more [...]
Also posted in Blogging, Training
Tagged blogging, Facebook, Internet Marketing 101, Internet Marketing 102, LinkedIn, NAR 2011 Member Guide, Search Engine Optimization, Twitter, YouTube
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How To: Create A Viral Video
Every once in a while it’s good to take a step back and get a chuckle when you’ve had a long week and boy has this been a long week for many of our fellow Connecticut residents. With nearly 1 million people losing power, Halloween cancelled in many towns and some folks still without power, it seems like the perfect time to take a quick break and get a laugh or two. This YouTube video will not only give you a good laugh, but it may also just teach you a thing or two about how to create a viral video campaign. Did you know that YouTube is the 2nd largest search engine in the world? With a stat like that, creating a viral video campaign could be your key to generating hundreds of new leads for your listings. So first, let’s take a look Read more [...]
Also posted in Training
Tagged How To, Internet Marketing, Jimmy Kimmel, Video, YouTube
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