Why You Should Be Measuring Your Online Presence
Exposure for your listings should be an essential part of your marketing strategy, but without knowing where people are coming from, what they are looking at and how they are contacting you, it would be impossible to refine your strategy. One of the beautiful things about Internet Marketing vs. Traditional Marketing is that you can measure EVERYTHING. You may be looking at your traffic and like many internet marketers living and dying by the ups and downs of your total visits and pageviews, but in the CT real estate business, traffic isn’t really the end game, it’s leads. So how are you measuring leads? Here at CTMLS we have implemented Google Analytics and the power of this free tool is virtually endless. When used correctly you can Read more [...]
Also posted in Statistics
Tagged avg. visit duration, bounce rate, Google Analytics, pages/visit, pageviews, unique visitors
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Where Are Your YouTube Videos?
The spring weather was in full bloom this weekend and what a weekend it was filled with bright colorful flowers being planted, eggs being hunted, bunnies delivering goodies and train whistles blowing. It was fun for the whole family and a great weekend for spreading spring-time cheer. BUT…was it a missed opportunity? If you don’t have a YouTube video posted of the events in your town in certainly was. If you really want to have some success using the 2nd largest search engine online, YouTube, you need to be consistently adding new content to the site and optimizing that content for searches. How can you take advantage of weekends like this moving forward? Start by specifically identifying things happening in and around your Read more [...]
Why You Should Be THRILLED About Facebook Timelines
At the end of this week, all Facebook business pages will be switched over to the new Facebook timelines view. Right now as a page owner you have a choice of whether to stay with the old layout or transition, but on Saturday that switch will be flipped and you will no longer have choice. Before you get teary eyed about losing your precious page layout, I have some good news for you, Facebook timelines are AWESOME!! You may have already been using them for your personal profiles, but timelines for business are even more advanced and exciting. There are so many ways to highlight content and showcase your expertise that you should be chomping at the bit to get on there and start sharing. What’s so great about Timelines? For starters, Read more [...]
Also posted in Marketing
Tagged cover photo, Facebook, highlighting, pinning, timelines
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What The Hunger Games Phenomenon Taught Me About CT Real Estate
Today marks the culmination of a cultural phenomenon that started way back on September 14th of 2008. The phenomenon of The Hunger Games book is like nothing the literary world has seen since the Harry Potter stories were first released. Today, the film adaptation has been released and lovers of the book will flock to theaters and undoubtedly make it a tremendous smash. So what can we learn from a book about a post-apocalyptic world where teenagers battle each other to the death on a reality show? There are many lessons that could be drawn from the story itself, but I want to focus on the phenomenon surrounding the book and then the movie release. Despite incessant calls that the printed word is dead The Hunger Games has sold a Read more [...]
Kickstart Your Facebook Page In 30 Minutes This Weekend
You’ve been struggling to build a vibrant Facebook page haven’t you? You’ve been working hard to write a status update everyday and invite your colleagues and clients to like your page, but it just hasn’t seemed to be growing. Why is that? Is it that people don’t like you? Is it that you haven’t provided great service to your clients? Of course not. Growing a Facebook page takes time and sometimes a LOT of time. Despite what many people will tell you you cannot just put a Facebook page up and let it sit there and watch as the likes come in, you have to work for them. In the end, the work will pay off as you’ll have a strong database of really engaged users on your page that you can then re-market to in the future. One Read more [...]
29 Things For This “Bonus” Day To Boost Your CT Real Estate Profile
It only happens once every four years and Leap Day is a special day because it’s a “bonus” day. Every fourth year we have 366 days in the year and this is one of those years, so why not take advantage of this day that you normally don’t have. Just listen to the folks at 30 Rock on this one. So, I hope you’re wearing yellow and blue and that you run into Leap Day William this afternoon to get a little candy. I also hope that you take this opportunity to do everything on this list of 29 things so you can take full advantage of Leap Day to grow your CT Real Estate business. I’ve broken the list out into sections so you can tackle one platform at a time. MLXchange: 1.) Clean out your client manager of all the old clients you haven’t Read more [...]
Also posted in CTReal.com, Data Co-Op, MLXchange, Realist
Tagged Data Co-Op, Facebook, Leap Day, MLXchange, Mobile, Realist, Twitter, virtual tours
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