Be You. Be Unique.
What sets you apart from other Connecticut real estate professionals? Do you sell more homes? Maybe. Do you have a bigger marketing budget? Maybe. Do you have more connections? Maybe. Think about this question in a deeper way though. What truly makes you unique. What is something that should make a lead go from considering a number of different CT REALTORS® to ultimately choosing you? I’ll give you a hint, it has nothing to do with volume of sales, marketing budgets or connections. It doesn’t even have to do with your fancy business cards or your souped up Facebook page. What can ultimately seal the deal and turn a lead into a client? YOU. That’s right, plain and simple it’s about you. Sure all of Read more [...]
Tagged brag books, business cards, clients, Facebook, leads, personality
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Why You Shouldn’t Forget About Foursquare
You may remember a couple of months ago there was a social network that was exploding. As is the case with most new social networks people thought that you HAD to join otherwise you would lose so much business to the competition that you would never recover. As is the case with most new social networks this talk was greatly exaggerated and most people ignored this emerging tool. The tool I am talking about of course is Foursquare. Foursquare is a social networking tool that allows users to “check-in” at local places and get special deals, tips from their friends and others who have been to that spot and play the game by becoming the Mayor of a particular location. All of this is done using their smart phone. That’s all well Read more [...]
Tagged check-ins, Foursquare, Mobile
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7 Points Of Interest Your Clients Want To Know About
You’re the expert in the marketplace, right? Of course you are. You’ve lived in the town for years. You know the Mayor and the city council people. You have a favorite restaurant and know the best place to watch the 4th of July fireworks. If someone wanted to know why they should live in your town, you’d be the first person they should go to. Right? So why aren’t you sharing this information freely with potential clients. There are so many places online where you can share this information. On social networks, on a blog, on other blogs (as a guest writer), on the Chamber of Commerce website, the list goes on and on and on. What are you waiting for? Not sure what your potential Connecticut real estate clients are looking Read more [...]
Why You Should Be THRILLED About Facebook Timelines
At the end of this week, all Facebook business pages will be switched over to the new Facebook timelines view. Right now as a page owner you have a choice of whether to stay with the old layout or transition, but on Saturday that switch will be flipped and you will no longer have choice. Before you get teary eyed about losing your precious page layout, I have some good news for you, Facebook timelines are AWESOME!! You may have already been using them for your personal profiles, but timelines for business are even more advanced and exciting. There are so many ways to highlight content and showcase your expertise that you should be chomping at the bit to get on there and start sharing. What’s so great about Timelines? For starters, Read more [...]More Reading:The 7 Musts of Internet Marketing Why Analytics For Your Listings Matter 5 Ways To Instantly Improve Your Blog Video Games: Not Just Fun and Games Anymore 5 Domain Names You Should Own Now
Also posted in Internet Marketing
Tagged cover photo, Facebook, highlighting, pinning, timelines
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Are You Passionate About CT Real Estate?
I have always been one to believe that if you follow your passion in life, the money will come. I spent ten years of my life following my passion of radio and loved every minute of it, but my focus shifted and my goals changed. I still love radio and periodically miss it, but it hasn’t left a whole in my life like I thought it would. I recently read this article by Dallas Mavericks owner Mark Cuban who argues that you shouldn’t follow your passion. When I first read the title of the blog I almost didn’t click into it, but I’ve been watching Mark Cuban was one of the sharks on ABC’s Shark Tank and I had read a couple of his posts before, so I was hooked in to read the post. What I found was a 200 or so word post that changed the way Read more [...]
Also posted in Passion
Tagged CT real estate, Dallas Mavericks, hard work, Mark Cuban, passion, Shark Tank
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7 Lessons To Take From March Madness
March Madness officially kicked off yesterday with two so-called play-in teams tipping off on the men’s side. Connecticut is well represented in both the men’s tournament and the women’s tournament. The UConn women’s team is a #1 seed and tip off on March 17th. The men are a #9 seed and play their first game tomorrow night at 9:30p. It’s an exciting time to be a college basketball fan in the state of Connecticut. So what does all of this have to do with CT real estate? This tournament which causes thousands of hours of lost productivity and gets everyone talking is a spectacle. It is a once a year event that even non-sports fans get interested in. It can teach us some lessons about how we buy and sell real estate, how we promote Read more [...]More Reading:8 Out Of 10 People Think Home Ownership Is A Good Investment Use This Surefire Technique To Drive Your Clients AWAY Ten Things We LOVE About REALTORS® Seven Steps To Prepare For The Spring Market Now
Kickstart Your Facebook Page In 30 Minutes This Weekend
You’ve been struggling to build a vibrant Facebook page haven’t you? You’ve been working hard to write a status update everyday and invite your colleagues and clients to like your page, but it just hasn’t seemed to be growing. Why is that? Is it that people don’t like you? Is it that you haven’t provided great service to your clients? Of course not. Growing a Facebook page takes time and sometimes a LOT of time. Despite what many people will tell you you cannot just put a Facebook page up and let it sit there and watch as the likes come in, you have to work for them. In the end, the work will pay off as you’ll have a strong database of really engaged users on your page that you can then re-market to in the future. One Read more [...]More Reading:5 Things You Can Do During #Frankenstorm To Improve Your Internet Marketing Why Your Social Media Efforts Aren’t Working 10 Blog Posts You Can Write Today Membership Blog: Sign It! E-mail Signatures What Is An Internet Meme and Why Should You Care?
