When entering a listing into MLXchange you have the opportunity to add both Public Remarks and Agent Remarks. As we talk about many times with regards to Internet Marketing, the public remarks are very important in "selling" your product online. However, there are guidelines that you must abide by when you're listing your property.
Following these guidelines will allow you to stay within the CTMLS rules and regulations while still making a great case for your listing online.
Public Remarks and Public Additional Remarks should be used for:
Describing the property only, what you cannot see from the pictures. “Recently refinished floors, fresh paint, new roof, new carpet……etc." People viewing the listing online can see it Read more [...] How To: Use The Public Remarks Section On Your Listings
When entering a listing into MLXchange you have the opportunity to add both Public Remarks and Agent Remarks. As we talk about many times with regards to Internet Marketing, the public remarks are very important in "selling" your product online. However, there are guidelines that you must abide by when you're listing your property.
Following these guidelines will allow you to stay within the CTMLS rules and regulations while still making a great case for your listing online.
Public Remarks and Public Additional Remarks should be used for:
Describing the property only, what you cannot see from the pictures. “Recently refinished floors, fresh paint, new roof, new carpet……etc." People viewing the listing online can see it Read more [...]
Posted in Compliance
Tagged additional public remarks, agent remarks, Internet Marketing, Public remarks
2 Comments
What is Limited Access Membership?
You may have heard some chatter about a membership option that lets you input listings to MLXchange for just a small fee. Well, it's true. CTMLE now offers a Limited Access membership for only $10.10/month which allows you to enter and amend listings that will be seen by 10,000+ CTMLS members throughout the state of Connecticut as well as Rhode Island, Westchester/Putnam New York and anyone who searches using Data Co-Op. This membership level still lets you expose your CT homes for sale to the largest MLS in the state, while minimizing the cost to your business.
This membership classification is offered to agents who belong to another MLS within the state of Connecticut. The broker must designate your office as "Secondary" - a simple Read more [...]
Posted in Membership
Tagged Data Co-Op, Kurio, limited access membership, listing entry, Realist, ShowingAssist
Leave a comment
7 Tips for Connecting On Facebook
With everything that CT REALTORS® have to do, it's very hard to find time to spend on Facebook, especially when so many people doubt the ROI of time spent on social networks as a general rule. However, there are many ways to measure success with social networking and ROI is just one of them.
CT real estate has always been about connecting with people, one on one, on a personal level. Making that personal connection is one of the most difficult things to do, but it can have the greatest impact on your business. This idea of connecting is why I think Facebook is such a powerful tool for your business. This platform allows you to connect in ways that no other has before.
Whether you're walking down the street and run in to an Read more [...]
Posted in Internet Marketing
Tagged connecting, ct real estate marketing, Facebook, networking
3 Comments
How To: Reorder Your Photos In MLXchange
Photos are the lifeblood of your listings online as we've discussed many times before. The importance of taking great photos or having great photos taken for you cannot be understated. In fact with 90% of all home buyers starting their home search online and photos being the "face" of your property online it is the most important piece of your Internet Marketing efforts.
< Enter to win a FREE Professional Home Photo Shoot >
Once you have great photos, you'll also want to order them appropriately inside MLXchange. When your photos are entered into our system and then sent, via ListHub, to our syndication partners, they are sent with the first few photos that are pulled directly from MLXchange.
Take for instance your listings on Read more [...]
Posted in Internet Marketing, MLXchange, Photos
Tagged edit photos, Internet Marketing, Listing Syndication, MLXchange
Leave a comment
Membership: Have You Checked Your Personal Settings Lately?
Haven’t heard from CTMLS lately? Maybe it’s because your e-mail information is out-of-date! While you’re doing that Spring cleaning, why not take a few minutes to check your personal contact information in MLXchange to make sure it’s correct.
The e-mail address that appears in your personal settings is the one we use to send out billing reminders. Okay, okay, so you may not want to be reminded that you owe us money, but CTMLS and your board keep track of your address, phone numbers and e-mail in the system, but you need to modify your personal settings as well to reflect any changes. Remember, the address in your personal settings is the default that will be used when automatically inserting your contact information into the e-mails Read more [...] Compliance: Photos And Your CT Real Estate Listings
We've discussed on this site many times the importance of having great photos for your Internet Marketing efforts, but did you know that we actually have some requirements surrounding photos and how they are displayed on the MLS?
Each day our compliance assistant Michele goes through hundreds of listings making sure they are living up to our Rules and Regulations and if they are not she will send you a quick note to help you get it fixed right away.
In an effort to keep you informed of the protocols for adding photos to the MLS, Michele has put together a list of key points to keep in mind.
We now allow up to 25 Photos
First photo must be the required front exterior, without branding or signs such as Condo complex signs or subdivision Read more [...]
Posted in Uncategorized
4 Comments
You’ll LIKE This: Enter To Win A Free Professional Home Photo Shoot
In our Internet Marketing 101 class we talk about the incredible importance of taking great photos and how important placement of those photos are to your Internet Marketing efforts. Having great photos will help your listings stand out among the over 30,000 listings being displayed on CTReal.com and various other real estate websites.
Given the importance of photos to your marketing efforts online, you might think you need to be a professional photographer to really get any impact out of your online presence. While that's not entirely true, it would surely help.
That's why CTMLS has teamed up with BrucePeter Photography to give 10 lucky CT REALTORS® a free professional home photo shoot.
How do you win?
1.) Like our page on Read more [...]
Posted in Contesting, Internet Marketing
Tagged BrucePeter Photography, Contest, Internet Marketing, photos
12 Comments
