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The 7 Musts of Internet Marketing

Every day when you fire up the Interwebs and read about the latest trend in social media or web marketing you may become overwhelmed with how much it really takes to get your website noticed and in turn get more clients. It’s a stressful thing for me and that is my ONE job, Internet Marketing, I can only imagine how much stress it adds to your day. Then I got to thinking about it and realized that there are really only seven things that every good internet marketer does to get noticed and drive business online. They are not seven small things and they take a considerable amount of time to accomplish, but when done right they can be the Continue Reading

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5 Ways To Instantly Improve Your Blog

If you’ve talked to me for any length of time you know that I am a HUGE proponent of blogging. There are so many reasons that blogging is good for your website and ultimately for your business that I could do a whole month worth of posts about it. For the purposes of this post I am going to assume that you agree with me and that you’ve already started blogging. If you haven’t already started blogging, might I suggest you start…and QUICKLY!! Assuming you already have a blog started there are some common things that most bloggers are (or aren’t) doing that are holding their blog back from being an astounding success. These are things that you can do Continue Reading

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5 Things You Can Do During #Frankenstorm To Improve Your Internet Marketing

It’s coming, a historic storm that could present some similar outcomes to Hurricane Irene and is drawing comparisons to centuries old storms. Hurricane Sandy is set to make landfall somewhere between New Jersey and Connecticut and with the prospect of a huge storm it’s always my plan to hunker down and ride out the storm in the comfort of my own home. If you’re like me, then you probably already have your plans laid out for the weekend, but this doesn’t mean that you can’t continue to work on your Internet Marketing while you’re buried under a blanket, in fact, that would be a perfect time to focus on some of the things that you know are important but that Continue Reading

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10 Blog Posts You Can Write Today

If you’ve read any of my writing about Internet Marketing, you know that I am BIG on blogging. Blogging can have a tremendous impact on your Connecticut real estate business. It can help you get found in search engines. It can get your name shared on social network sites. It can position you as an expert in your local market. It also has the added benefit of helping you work out ideas and marketing strategies that you’ve been thinking about for a while, but that would benefit from some outside exposure. Please, whatever you do, DON’T write for other REALTORS®. Your blog is meant to attract new clients, not new agents. You know it’s important, but you have a hard Continue Reading

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Where I Get My Ideas For This Blog

I hear it all the time from CT REALTORS®, I would blog, but I just don’t know what to write about. It is a problem that most people who blog face, but it’s one that you can overcome very easily with a little help and a heaping spoonful of creativity. Not unlike you, I have a challenge to come up with a topic for my blog posts. Sometimes the posts just flow out of my fingers like soda out of a soda fountain, but other days it’s like banging my head against the wall trying to find a few words to get the blog started. I have two blogs that I write virtually everyday, this one and the blog for Continue Reading

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10 Ways To Promote Your Connecticut Real Estate Business Through Search Engine Optimization

I talked about this yesterday in my Internet Marketing 101 class. There are literally hundreds of social networks that you and your business can be on. There are literally hundreds of companies that will help you promote your business online. There are literally thousands of websites that you can pay to advertise on. So how do you sort through all of the clutter and get the most out of your time and your money online? Today I want to walk you through 10 different ways to promote your business sellingCT homes for sale using Search Engine Optimization (SEO). Having 10 steps is not meant to overwhelm you, but rather give you a blueprint for your future. This way you can Continue Reading

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You Can’t Do That On The Internet…

Truth be told there isn’t a lot you can’t do on the Internet, in fact you can do just about anything you’d like online. Maybe a more appropriate heading would be You “Shouldn’t” Do That On The Internet, especially if you want to grow your business. The lifeblood of any CT real estate business is referrals. One client telling a friend how great you are and having that message travel from person to person garnering you and your business new clients along the way. It’s a tried and true method for gaining new clients both on and offline. We talk a lot about building online referrals in our Internet Marketing classes. You might think that it’s ok to go to Continue Reading

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