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Is A Virtual Marketing Team Right For You?

We’ve all played the game before. I have a Facebook page so I must be doing Internet Marketing the right way. The truth is, marketing in the CT real estate space is not what it used to be. Gone are the days of newspaper ads and networking events. These tactics have given way to social media and Search Engine Optimization. Are you competing in this new marketing world? Marketing today requires a handful of factors to be working in concert with one another to develop any traction online and ultimately drive new leads to your business. It is not as simple as putting up a web page and hoping that people visit it. It is important to be well versed Continue Reading

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The One Thing You Should Do Everyday To Market Your Business Online

Running your CT real estate business can get pretty hectic. You’ve got a million things to think about every day and even more things that come up unexpectedly. Between setting up new clients with saved searches and taking current clients on showings and all of the other clerical things you need to do for your business, finding time or brain power to think about Internet Marketing can be a daunting task. Internet Marketing could be a full time job If you’re already spending most of your day running your real estate business do you have time to take on another full time job? Of course not. So how do you manage your Internet Marketing efforts without distracting your from your Continue Reading

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Why You Shouldn’t Be Doing Social Media

Woah! Wait…the guy who is always screaming from the rooftops about his Internet Marketing course is telling me NOT to do social media? That’s right. Don’t do social media. Let me back up. I think there is TREMENDOUS opportunity for you as a CT REALTOR® to be a part of some of the largest social networks and drive referral business, but the only way it works is if the rest of your Internet house is in order. It does you know good to have a Facebook page that you can’t update because you don’t have time. Twitter takes hours a day to update and really generate a lot of conversation and in turn business from. Pinterest is an emerging social Continue Reading

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What Is A Truly Qualified Lead?

In this business we throw around the term lead a LOT, after all it’s the life blood of your business. Without leads you would never sell any CT real estate. The question is how can you tell a good lead from a bad lead, in other words what is a qualified lead? Leads can come from all sorts of places. Friend A can suggest to friend B that he/she should contact you if they are interested in selling their home. A newspaper ad can generate a lead for you. A simple Google search can generate a lead for you. All of these are acceptable forms of building and developing leads to grow your business, but are they qualified leads. Our Continue Reading

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5 Sites You Should Ignore For Your Internet Marketing

Internet Marketing takes a lot of time. It’s not all that expensive, but it costs you a lot of time/sweat equity (if you’re doing it yourself.) If you hire a company to do it for you it can then get expensive in dollars and cents. Assuming you’re taking care of your own Internet Marketing you’re going to need to focus your efforts on the websites and services that will truly benefit your business and grow your client base. The sites that I highly recommend to gain more exposure for you and your listings are Facebook, YouTube and Google. These three sites will take time to master using in your business, but once you do you’ll be driving traffic to your Continue Reading

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Ditch The Yellow Pages For TRUE Internet Marketing

The days of potential clients thumbing through the Yellow Pages to find a CT REALTOR® are long gone, in fact, many people don’t even have Yellow Pages anymore (myself included.) That doesn’t mean that these types of directories are no longer important, quite the contrary, these directories are holding increasing importance, they have just moved online. Take a step back from the Yellow Pages for a second to understand how people find information on the web. With over 90% of all consumers turning to the web to do research on local products and services, you have to meet them where they want to find you. More then 50% of all searches online are conducted using Google. Google is far and Continue Reading

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5 Ways To Instantly Improve Your Blog

If you’ve talked to me for any length of time you know that I am a HUGE proponent of blogging. There are so many reasons that blogging is good for your website and ultimately for your business that I could do a whole month worth of posts about it. For the purposes of this post I am going to assume that you agree with me and that you’ve already started blogging. If you haven’t already started blogging, might I suggest you start…and QUICKLY!! Assuming you already have a blog started there are some common things that most bloggers are (or aren’t) doing that are holding their blog back from being an astounding success. These are things that you can do Continue Reading

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