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The 7 Musts of Internet Marketing

Every day when you fire up the Interwebs and read about the latest trend in social media or web marketing you may become overwhelmed with how much it really takes to get your website noticed and in turn get more clients. It’s a stressful thing for me and that is my ONE job, Internet Marketing, I can only imagine how much stress it adds to your day. Then I got to thinking about it and realized that there are really only seven things that every good internet marketer does to get noticed and drive business online. They are not seven small things and they take a considerable amount of time to accomplish, but when done right they can be the key driving more traffic and ultimately more leads to your business. So put down that Instagram app. Read more [...]

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Why Your Social Media Efforts Aren’t Working

I hear it all the time from Connecticut REALTORS®, “I would do social media, but I don’t think it works.” Truth be told, it probably doesn’t work. You probably post to Facebook a million times a day and no one ever responds. Maybe you spend your day buried in Twitter and get no retweets. YouTube, LinkedIn, Pinterest, all the same story, nothing to show for your efforts. Then the question becomes, WHY. Why aren’t I getting people to like my page? Why aren’t people following me? Subscribing to me? Re-pinning me? The simple answer is, you’re trying too hard. There, I said it. It’s true, you’re trying too hard. Let me tell you a story about a Facebook page owner who is having tremendous success using the medium. Read more [...]More Reading:10 Blog Posts You Can Write Today Membership Blog: Sign It! E-mail Signatures What Is An Internet Meme and Why Should You Care? Why You Shouldn’t Use Twitter My Internet Marketing Pet Peeve

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Internet Marketing: What To Share On Facebook

If you take my Internet Marketing 101 class, you’ll learn all about how to leverage Facebook for your business and what to share and what not to share on the social network. Truth be told, there is no silver bullet, no magic potion that will bring people in to your Facebook page and get them interacting with your business. It’s also not true (no matter how many social networking gurus tell you it is) that interactions equal business. Speaking of Facebook pages – want to like us? That being said, what interactions do lead to are likes and what likes lead to are more chances to turn people who have liked your page into clients, so interaction is still very important to your page. How do you get people to interact with you on Facebook? Here Read more [...]More Reading:Where I Get My Ideas For This Blog My Virtual Pet Peeve With Virtual Tours What Is A Keyword And Why Should You Care? What Does Internet Y/N Mean Inside MLXchange? 10 Ways To Promote Your Connecticut Real Estate Business Through Search Engine Optimization

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Where Are Your YouTube Videos?

The spring weather was in full bloom this weekend and what a weekend it was filled with bright colorful flowers being planted, eggs being hunted, bunnies delivering goodies and train whistles blowing. It was fun for the whole family and a great weekend for spreading spring-time cheer. BUT…was it a missed opportunity? If you don’t have a YouTube video posted of the events in your town in certainly was. If you really want to have some success using the 2nd largest search engine online, YouTube, you need to be consistently adding new content to the site and optimizing that content for searches. How can you take advantage of weekends like this moving forward? Start by specifically identifying things happening in and around your Read more [...]More Reading:You Can’t Do That On The Internet… Use This Surefire Technique To Drive Your Clients AWAY Using Facebook For Good: Proving The Medium 7 Tips for Connecting On Facebook How To: Reorder Your Photos In MLXchange

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What Is SOPA And How Could It Affect You

If you’ve visited Google this morning you may have seen their blacked out logo, the above photo is a screenshot of the homepage. You might have also heard that Wikipedia has gone “black” for the next 24 hours. Just do a search for anything on Wikipedia and you’ll see what they’ve done. So what’s all the hullabaloo? These websites are protesting legislation that is currently being considered in the U.S. Congress called SOPA and PIPA. SOPA or the Stop Online Piracy Act and it’s sister legislation PIPA or Protect IP (Intellectual Property) Act are being introduced by Congress to combat piracy online. Seems like a pretty noble cause right? Well, a closer look at the legislation might give you pause. These pieces of legislation Read more [...]More Reading:You’ll LIKE This: Enter To Win A Free Professional Home Photo Shoot Why You Should Be Measuring Your Online Presence Why You Should Be THRILLED About Facebook Timelines What The Hunger Games Phenomenon Taught Me About CT Real Estate Kickstart Your Facebook Page In 30 Minutes This Weekend

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Twelve Days of Tips and Tricks (Day 5)

On the first day of tips and tricks my MLS gave to me, a mobile search in Kurio. On the second day of tips and tricks my MLS gave to me, two ways of searching. On the third day of tips and tricks my MLS gave to me, three links to Realist. On the fourth day of tips and tricks my MLS gave to me, four sites worth viewing. On the fifth day of tips and tricks my MLS gave to me, five social sites. I know I know, we have a TON of websites for you to connect with us on, but there is a lot of information about the CT real estate market that we want to share with you on a regular basis and so we need to be able to reach you at a moments notice. There were four must visit websites yesterday in day 4, but today I’m going to give you five Read more [...]More Reading:How To “Pin” For CT Real Estate Introducing the CTMLS Singers Twelve Days of Tips and Tricks (Day 12) Twelve Days of Tips and Tricks (Day 11) Twelve Days of Tips and Tricks (Day 10)

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90% of REALTORS® Don’t Do This…But Should

Would you believe me if I told you that 90% of REALTORS® do not have a blog? 90% You could look at this number in two ways: 1.) Most people don’t have blogs because they don’t work 2.) Most people don’t have blogs, so if I started one, I would have a leg up on my competition. We choose to look at it from that perspective.  This statistic was recently reported in NAR’s 2011 Member Guide, along with other jaw dropping Internet Marketing statistics which you can read more about here. You can certainly find REALTORS® who are out there working on their Internet Marketing and having tremendous success using tools that in many cases are free and require only a simple time investment.  For every one REALTOR® who is making that Read more [...]More Reading:Do More Business On Your Tablet – Upcoming Training Dates A BIG Thank You To Apple at Westfarms Tonight Is The Night Get Ready For Fusion MLS With May Training New Year – New Training!!

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